全球营销管理硕士是国外大学商学院研究生专业中比较重要的一个专业，大多数家长和学生对该专业的教学内容及未来发展方向并不了解，下面我将以英国谢菲尔德大学该专业的专业概述、发展方向、必修课程、以及课程详情为大家做详细介绍。
专业概况：
学生将学习到市场营销知识的最前沿，课程涉及国际消费者行为，沟通，研究和战略营销。
未来发展：
在改课程中，学生将有很多机会从事个人和专业的发展。84%的毕业生在毕业后的3个月内找到了有薪工作。
必修课程：
Global Marketing全球营销
Marketing Management营销管理
Contemporary Marketing Practice现代市场营销实践
Marketing Communications营销传播
International Consumer Behaviour国际消费者行为
International Services Marketing Management国际服务营销管理
Strategic Marketing战略营销
International Marketing Research国际市场营销研究
Socially Responsible Marketing in an International Context国际背景下的社会责任营销
（该专业有选修课程要求，具体详情请参考英国谢菲尔德大学官方网站）
必修课程详情：
1、Global Marketing全球营销
本模块提供了全球营销的关键问题的一般概述。该模块是专门为学生准备的挑战，在一个看到越来越国际化的环境中工作。完成本模块后，学生将对国际市场环境有更好的了解，这将为他们提供面对国际市场挑战所需要的相关理论和实践例子。本模块提供了全球营销的关键问题的一般概述。
This module provides a general overview of key issues of global marketing. The module is specifically designed to prepare students for the challenge of working in an environment that sees an increased internationalisation. After completing this module, students will have a better understanding of the international market environment, which will provide them with relevant theories and practical examples needed to face challenges in international marketThis module provides a general overview of key issues of global marketing. This module provides a general overview of key issues of global marketing.
2、Marketing Management营销管理
本单元涵盖了组织营销的理论和实践——其功能包括开发、计划和协调营销决策，以实现营销目标和建立竞争优势。本课程旨在帮助学生深入了解市场营销策划、策略开发和市场审计，并运用工具和技术来制定战略方向，执行市场决策，包括市场沟通、定价、分销、产品和分销决策、细分、目标定位和目标营销
his unit covers the theory and practice of marketing in organisations - which functions embrace developing, planning and coordinating marketing decisions to achieve marketing goals and objectives and build competitive advantage. It aims to provide students with depth of understanding of marketing planning, strategy development and marketing auditing using tools and techniques for developing strategic direction, implementation of marketing decisions including marketing communications, pricing, distribution, product and distribution decisions, segmentation, targeting and
3、Contemporary Marketing Practice现代市场营销实践
本单元旨在让学生掌握在不同商业环境下应用各种营销理论的知识，并批判性地评估影响营销实践的当代问题
This unit aims to equip students with the knowledge to apply various marketing theories in different business contexts, and to critically evaluate the contemporary issues which impact on the practices of marketing
4、Marketing Communications营销传播
营销传播是营销组合中最明显的元素，为消费者和利益相关者提供了一个组织的直接形象。在本模块中，我们将通过结合理论和实践的方法来探讨营销传播的角色、它们是如何发展的、它们的当前用途和未来趋势。
Marketing communications are the most visible elements of the marketing mix, offering consumers and stakeholders an immediate image of an organisation. In this module, we explore the role of marketing communications, how they developed, and their current uses and future trends, by looking at a combination of theoretical and practical approaches to the topic.
5、International Consumer Behaviour国际消费者行为
本单元旨在向学生介绍消费者行为的原则和概念。它还调查了在国际/跨文化背景下考虑消费者行为时出现的问题及其对营销策略的影响
This unit aims to introduce students to the principles and concepts of consumer behaviour. It also investigates the issues that arise when considering consumer behaviour in the international / cross-cultural context and their implications for marketing strategy
6、International Services Marketing Management国际服务营销管理
本模块讨论了服务业在国际环境中的重要性，以及服务的显著特征。学生了解与国际服务营销相关的主要挑战和问题，以及如何管理这些挑战和问题。学生将更有能力掌握相关知识，并制定策略，在国际环境下解决商业问题。
This module addresses the importance of the services industry in the international environment, and the distinctive characteristics of services. Students develop an understanding of key challenges and issues in relation to international services marketing and how they can be managed. Students will be better equipped to master the relevant knowledge and to formulate strategies to solve business problems in an international context.
7、Strategic Marketing战略营销
这个模块为学生提供了规划和执行营销策略的知识和经验。它是专门为学生准备在全球市场的挑战。它平衡了理论和实践，旨在培养学生的批判性思维和解决问题的能力，以应对国际市场的挑战。
This module provides students with the knowledge and experience of planning and executing marketing strategies. It is specifically designed to prepare students for the challenges in global markets. It balances theories and practices and aims to equip students with critical thinking and problem solving abilities for the challenges of international markets.
8、International Marketing Research国际市场营销研究
This module provides an overview of international marketing research. Specifically, the course is designed to equip students with the skills for marketing research in the global market context.
本模块提供国际市场研究的概述。特别地，这门课程的目的是使学生具备在全球市场背景下进行市场研究的技能
9、Socially Responsible Marketing in an International Context国际背景下的社会责任营销
通过对营销实践本质的批判性反思，本模块探索了企业社会责任、营销伦理和社会营销的相关领域。考虑到全球营销活动对广泛的社会群体的影响，以及如何以积极的方式利用这些营销活动为全球社会带来进步和福祉。社会责任在营销过程中的作用也从消费者、制造商和政府的角色和责任来考虑。
y taking a critical reflection on the nature of marketing practice, the module explores the interrelated areas of corporate social responsibility, marketing ethics and social marketing. The effect of global marketing activities on a broad range of societal constituencies is considered, and how these marketing activities can be used in a positive way to generate advancement and well-being for the global society. The role of social responsibility in the marketing process is also considered in terms of the roles and responsibilities of consumers, manufacturers, and governments.
以上即是英国谢菲尔德大学全球营销管理硕士Global Marketing Management专业具体内容；希望根据以上该专业的介绍，同学们能结合自身未来的发展方向，更快更好的选学校及专业！
（专业课程设置详情学校每年有所调整；该专业最新课程详情请参考英国谢菲尔德大学官网）
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