全球营销硕士是国外大学商学院研究生专业中比较重要的一个专业，大多数家长和学生对该专业的教学内容及未来发展方向并不了解，下面我将以英国约克大学该专业的专业概述、发展方向、必修课程、以及课程详情为大家做详细介绍。
专业概况：
该课程以其国际化的重点、对道德和可持续营销的强调以及与行业的正式联系，在其他营销学位中脱颖而出
The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry
发展方向：
Career opportunities include职业机会包括
Brand specialist品牌专家
Brand activation品牌活化
Talent management trainee人才管理培训生
Web content specialistWeb内容专家
Executive assistant 行政助理
Marketing intern 市场营销实习生
Management trainee,管理培训生
PR and communications executive公关及公关主管
必修课程：
Global Marketing全球营销
International Business Strategy国际商务战略
Marketing Research and Analytics in a Global Environment全球环境下的市场研究和分析
Digital Marketing Strategy数字营销策略
Ethical Marketing and Sustainability 道德营销与可持续发展
Qualitative Research Methods定性研究方法
Brand Management品牌管理
Marketing Planning for Services服务营销策划
（该专业有选修课程要求，具体详情请参考英国约克大学官方网站）
必修课程详情：
1、Global Marketing全球营销
探讨市场营销在国际运营机构中的作用，重点关注品牌、分销渠道和其他营销工具在解释增长、生存和全球竞争力方面处于中心地位的机构和行业。您将了解了解买方行为如何帮助企业为客户创造价值，并考虑营销与其他组织职能之间的关系。
explores the role of marketing in institutions operating internationally, focusing on institutions and industries where brands, distribution channels and other marketing tools are central in explaining growth, survival and global competitiveness. You'll discover how understanding buyer behaviour can help businesses create value for customers, and consider how marketing relates to other organisational functions.
2、International Business Strategy国际商务战略
分析对比行业中公司制定和实施国际战略的方式。您将涵盖一些主要问题和问题，包括国外市场进入的关键理论，业务战略，组织结构，和与全球采购相关的问题
Unpicks the ways in which firms in contrasting industries have developed and implemented international strategies. You'll cover some of the major issues and problems including key theories on foreign market entry, business strategy, organisational structure, and issues connected to global sourcing
3、Marketing Research and Analytics in a Global Environment全球环境下的市场研究和分析
全球环境下的市场研究和分析研究了信息和研究在市场决策中的重要作用。你将学习如何收集和分析市场数据，特别强调跨国研究。
Marketing Research and Analytics in a Global Environment examines the vital role of information and research in making marketing decisions. You'll learn how to collect and analyse market data, with a particular emphasis on research conducted across borders.
4、Digital Marketing Strategy数字营销策略
数字营销策略介绍了数字营销的新原理。您将学习基于当前研究的前沿理论，并分析新技术对数字环境下营销实践的影响
Digital Marketing Strategy introduces the new and emerging principles of digital marketing. You'll study cutting-edge theory based on current research and analyse the impact of new technologies on marketing practice in digital contexts
5、Ethical Marketing and Sustainability 道德营销与可持续发展
伦理营销和可持续性从全球视角看待社会和伦理营销。您将考虑建立基于经济、社会和环境价值、管理组织形象和改变消费者行为的长期客户和利益相关者关系的基本原理和方法。您还将处理跨越国家、语言和文化边界的营销可持续性和伦理方面的挑战
Ethical Marketing and Sustainability looks at social and ethical marketing from a global perspective. You'll consider rationales and methods for building long-term customer and stakeholder relationships based on economic, social and environmental value, managing organisational image and changing consumer behaviour. You’ll also address the challenges of marketing sustainability and ethics across national, linguistic and cultural borders
6、Qualitative Research Methods定性研究方法
探讨了定性和多方法研究的不同方法的假设、优点、优点和挑战
explores the assumptions, advantages, merits and challenges of the different approaches to qualitative and multi-method research
7、Brand Management 品牌管理
品牌管理从组织和社会的角度探讨品牌的角色。您将学习评估品牌机会，采取和实施品牌决策，并在国家和全球层面衡量品牌战略的有效性。
Brand Management addresses the role of the brand from the perspective of the organisation and society. You'll learn to assess brand opportunities, to take and implement branding decisions, and to measure the effectiveness of brand strategies at the national and global level.
8、Marketing Planning for Services服务营销策划
用于分析、计划和实施成功的、可持续的营销和服务提供。
服务营销计划从长期关系的角度重新定义了营销。您将考虑如何使用各种营销和管理工具来分析、规划和实施成功的、可持续的营销和服务提供。
be used for analysing, planning and implementing successful, sustainable marketing and service provision.
Marketing Planning for Services redefines marketing in terms of longer-term relationships. You'll consider how the various tools of marketing and management can be used for analysing, planning and implementing successful, sustainable marketing and service provision.
以上即是英国约克大学全球营销硕士Global Marketing专业具体内容；希望根据以上该专业的介绍，同学们能结合自身未来的发展方向，更快更好的选学校及专业！
（专业课程设置详情学校每年有所调整；该专业最新课程详情请参考英国约克大学官网）
若对专业或学校选择有任何问题，请扫描下方二维码咨询！
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