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市场营销与管理硕士Marketing and Management MSc专业介绍

作者:发布时间:2019-01-14阅读次数:[]

市场营销与管理硕士是国外大学商学院研究生专业中比较重要的一个专业,大多数家长和学生对该专业的教学内容及未来发展方向并不了解,下面我将以英国伯明翰大学该专业的专业概述、发展方向、必修课程、以及课程详情为大家做详细介绍。

 

专业概述:

市场营销和管理硕士课程涵盖了核心业务实践和市场营销原则,为学生提供成为市场营销专业人士或从事市场营销专业管理职业所需的各种能力。学生不需要拥有商业、营销或管理的学士学位;该课程是为那些寻求建立广泛的知识基础,以启动他们的职业生涯,改变职业方向,或在现有职业的下一步。学生将发展对管理学科的批判性理解,包括:运营管理,国际业务,经济学,人力资源管理;财务和会计;学生还将建立关键的营销知识和技能,包括:营销策略,营销传播,服务营销,消费者行为

 

发展方向:

暂无

 

未来发展:

理学硕士课程为学生提供了进入市场营销和综合管理领域或提升其职业生涯的机会。典型角色包括市场营销管理、业务发展、品牌管理、产品管理、客户管理、公关与传播、媒体营销、咨询和自营业务。

 

必修课程:

Business Economics商业经济学

Accounting and Finance会计和金融

Human Resource Management人力资源管理

International Business Environment国际商业环境

Operations Management运营管理

Marketing, Planning and Strategy市场营销,计划和策略

Research Methods研究方法

Consumer Behaviour消费者行为

Strategic Marketing (Simulation) 战略营销(模拟)

MSc Dissertation硕士论文

(该专业有选修课程要求,具体详情请参考英国伯明翰大学官方网站)

 

必修课程详情:

1、Business Economics商业经济学

本课程旨在让学生瞭解与家庭及企业决策有关的主要经济概念,以及政府决策。它的目的是概述与整体经济(宏观经济)有关的核心经济概念,这些概念对个人、公司和其他经济行动者产生影响。一系列的应用和插图旨在让学生了解影响“现实世界”决策的关键因素,并欣赏对整体宏观经济产生深远影响的经济因素。

This module aims to provide students with a sound understanding of key economic concepts relevant to household and firm level decision making, as well as government policy making. It aims to provide an overview of core economic concepts of relevance to the overall economy (macroeconomy), which impact on individuals, firms and other economic actors. A range of applications and illustrations aim to provide students with a feel for key factors influencing 'real world' decision making, as well as an appreciation of economic factors which have a profound impact on the overall macroeconomy.

 

2、Accounting and Finance会计和金融

To develop a comprehensive understanding of fundamental concepts and techniques in financial accounting and financial management.全面了解财务会计和财务管理的基本概念和技术。

 

3、Human Resource Management人力资源管理

为学生提供对人力资源管理及其在商业和社会环境中不断变化的角色的批判性理解。To provide the student with a critical understanding of HRM and its changing role within the business and social environment.

 

4、International Business Environment国际商业环境

为您提供政治、经济和社会因素影响全球和外国市场业务的广泛概述。

为您提供分析国际商业环境及其对商业运作影响的理论工具。

使您能够根据环境因素制定基本的商业策略。

To provide you with a broad overview of political, economic and social factors affecting operations of business on the global and foreign country markets.

To equip you with theoretical tools for the analysis of international business environment and the assessment of its effects on business operations.

To enable you to formulate basic business strategies in response to the environmental factors.

 

5、Operations Management运营管理

本模块旨在帮助您了解运营管理的关键领域。它突出了运营如何成为所有企业的核心,并展示了与产品和服务生产有关的一些主要元素,以及如何通过有效的运营管理在当今的组织中塑造这些元素。除非这一核心职能得到有效执行,否则,本组织其他部门作为一个整体能够发挥效力的希望微乎其微。

The module aims to help you to gain an understanding of key areas of operations management. It highlights how operations is at the heart of all enterprises and demonstrates some of the major elements concerned with the production of goods and services and how they are shaped in today's organisations through effective operations management. Unless this core function is carried out effectively there is little hope that the rest of the organisation as a whole can be effective.

 

6、Marketing, Planning and Strategy市场营销,计划和策略

对市场营销的概念和原则及其应用进行批判性评估。

使您能够评估与企业决策有关的营销问题和困境。

To provide a critical evaluation of the concepts and principles of marketing and their applications.

To enable you to assess marketing issues and dilemmas as they relate to corporate decision-making.

 

7、Research Methods研究方法

为您提供:概念上的理解,使你能够分析和评价已发表的研究成果

对适当的研究设计有概念上的理解

系统了解数据收集和分析方法,使您能够开始将研究方法、概念和技能应用到自己的研究项目中

To provide you with:

a conceptual understanding which enables you to analyse and evaluate published research

a conceptual understanding of appropriate research designs

a systematic understanding of data collection and analysis methods to enable you to begin to apply research methods concepts and skills to your own research projects

 

8、Consumer Behaviour消费者行为

发展对消费者行为的本质及其影响的批判性认识。使学生能够在市场营销管理和更广泛的社会背景下,通过使用模型、框架和技术的经验,批判性地讨论消费者行为概念。

To develop a critical understanding of the nature of, and influences on, consumer behaviour. To enable students to be able to critically discuss consumer behaviour concepts within the context of marketing management and in a wider, societal context, through experience in the use of models, frameworks and techniques.

 

9、Strategic Marketing (Simulation) 战略营销(模拟)

对战略营销和营销计划在企业成功中的作用进行批判性评估。

使学生能够评估与企业和市场决策有关的各种战略营销和市场营销规划问题。

To provide a critical evaluation of the role of strategic marketing and marketing planning in corporate success.

To enable students to assess various strategic marketing and marketing planning issues as they relate to corporate and marketing decision making.

 

10、MSc Dissertation硕士论文

为你提供以下知识/技能:

1. 根据所教授课程的知识/经验,进行深入研究管理问题的计划;

2. 批判性地评价和综合管理的相关思想、方法、理论和模型,了解管理者面临的实际问题;

3.运用项目管理技能,从范围到交付;

4. 利用与你的主题相关的文献,提出合适的问题和基于证据的答案。

To provide you with knowledge/skills to:

1. carry out a project that investigates in depth a management issue, based on knowledge/experience gained in the taught modules;

2. critically evaluate and synthesise relevant ideas, approaches, theories and models of management, and gain appreciation of practical issues faced by managers;

3. use project management skills, from scoping to delivery;

4. utilise literature relating to your topic, to develop appropriate questions and evidence-based answers.

 

以上即是英国伯明翰大学市场营销与管理硕士Marketing and Management MSc专业具体内容;希望根据以上该专业的介绍,同学们能结合自身未来的发展方向,更快更好的选学校及专业!

(专业课程设置详情学校每年有所调整;该专业最新课程详情请参考英国伯明翰大学官网)

 

若对专业或学校选择有任何问题,请扫描下方二维码咨询!


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