国际贸易战略与运营硕士MSc International Trade, Strategy and Operations专业是国外大学商学院研究生专业中比较重要的一个专业,大多数家长和学生对该专业的教学内容及未来发展方向并不了解,下面我将以英国杜伦大学该专业的专业概述、发展方向、必修课程、以及课程详情为大家做详细介绍。
专业概述:
该专业着重于理论在实践中的应用,以及如何将你在整个学习过程中培养的技能在专业环境中发挥最大优势。您将学习国际公司如何运作,并将发展技能,使您能够参与从最初接触一个新市场到交付产品或服务的整个过程,包括领导变革,并改进运营和供应链流程。
发展方向:
该项目提供了一系列的职业选择,包括运输和物流;国际贸易的海关和法律方面;业务拓展、关系管理及谈判;的实现策略。
最近的毕业生一般就业于:
出口业务专家;业务发展经理;顾问解决方案提供商;营销品牌关联;客户经理;物流客户服务
必修课程:
International Trade国际贸易
International Joint Ventures国际合资企业
The Legal Aspects of a Global Business全球业务的法律方面
Strategic Marketing战略营销
Transportation Techniques and Management运输技术与管理
Financial Analysis and Control Systems财务分析和控制系统
(该专业有选修课程要求,具体详情请参考英国华威大学官方网站)
课程详情:
1、国际贸易International Trade
该课程教学目标:
提供国际贸易概览,以及国际贸易、战略和运营硕士学位的基础和背景。
使学生有机会深入了解国际贸易理论、商业行为和贸易政策。
它将涵盖国际范围内的主要商业领域,包括法律限制和机会、市场和销售、财务和业务,使候选人有机会详细考虑这些问题。
了解国际和全球贸易的战略要素
provide an overview of International Trade and a foundation and context for the International Trade, Strategy and Operations masters degree. to provide students with the opportunity to develop a thorough understanding of international trade theory, business behaviour, and trade policy. It will cover key areas of business in an international context including legal constraints and opportunities, marketing and sales, finance and operations, giving candidates the opportunity to consider these issues in some detail. To provide an understanding of the strategic elements of trading internationally and globally
2、国际合资企业International Joint Ventures
该课程将介绍为什么合资企业和其他合作协会现在成为商业和商业活动中越来越重要的一部分。它将确定目前常用的许多类型的协作企业,并提供关于选择最适合特定业务需求的格式的指导原则。该模块还将概述合资企业的实际、文化、法律和财务方面,这些方面对于确保项目的成功执行是至关重要的。
This module will provide an understanding of the reasons why joint ventures and other collaborative associations now form an increasingly important part of business and commercial activity. It will identify the many types of collaborative ventures now in common use and provide guidelines on the selection of the most appropriate formats to suit particular business needs. The module will also provide an overview of the practical, cultural, legal and financial aspects of joint ventures which can be critical in ensuring successful project implementation.
3、全球业务的法律方面The Legal Aspects of a Global Business
面对不断变化的竞争环境,灵活的员工对企业来说是一笔宝贵的财富。因此,他们的技能、知识和决策能力都在扩大。该模块讨论适用于工程和制造领域的业务的法律领域,从而提供了对与管理任务相关的法律的许多方面的认识。这种认识得到充分发展,使我们能够在事件发生时采取适当的初步行动,在必要时寻求专业法律支持,并采用最佳做法的方法,尽量减少法律问题。
In response to a changing competitive environment, the flexible employee is a valuable asset to the business. As a consequence, their skills, knowledge and decision making are widening. The module addresses the areas of law applicable to businesses operating in engineering and manufacturing, thus providing an awareness of the many aspects of the law that are relevant to the management task. This awareness is developed sufficiently to allow the appropriate initial action to be taken when an event occurs, calling on specialist legal support whenever necessary and to introduce methods of best practice to minimise problems of a legal nature.
4、战略营销Strategic Marketing
不确定性和竞争明显增加,有效的营销对生存和繁荣至关重要。组织中的每个人都对市场营销有所贡献,本课程模块将市场营销概念作为一种企业管理哲学介绍,并考虑市场营销从业者可用的技术和策略。
Uncertainty and competition have increased significantly and effective marketing is essential for survival and prosperity. Everyone in the organisation contributes to marketing and this course module introduces the marketing concept as a philosophy of business management and considers the techniques and strategies available to the marketing practitioner.
5、运输技术与管理Transportation Techniques and Management
这个课程的目的是让参与者了解货物运输中使用的基本技术。讨论了公路运输、空运、铁路运输和水运等领域的主要技术。
本课程将研究联运使用的增加和信息技术使用的增长。
本课程讨论了路线规划和分配优化背后的理论,并展示了该领域的软件。本课程讨论各种运输方式对环境的影响以及可持续分配的最新研究。
This module aims to give participants an understanding of the basic techniques used in freight transportation. All major techniques in the areas of road transport, airfreight, rail-freight and water borne freight are discussed.
The course will examine the increasing use of intermodal transport and the growth in information technology usage.
The course discusses the theory behind route planning and distribution optimisation with a demonstration of software in this area. The course discusses the effects of the various transport modes on the environment and the latest research in sustainable distribution.
6、财务分析和控制系统Financial Analysis and Control Systems
该课程提供了对主要会计报表的理解,以及对基本会计原则、术语和技术的认识,以便参与者能够解释财务报告和财务信息。还介绍了作为有效的业务财务规划和控制的辅助手段的管理会计做法。
his core module is the first of two finance modules. It provides an understanding of the main accounting statements together with an awareness of basic accounting principles, terminology and techniques, so that participants can interpret financial reports and interpret financial information. An introduction to management accounting practices as an aid to effective operational financial planning and control is also included.
以上即是英国华威大学国际贸易战略与运营硕士MSc International Trade, Strategy and Operations专业具体内容;希望根据以上该专业的介绍,同学们能结合自身未来的发展方向,更快更好的选学校及专业!
(专业课程设置详情学校每年有所调整;该专业最新课程详情请参考英国华威大学官网)
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